The BMW 3 Series has been announced as the Continental Irish Car of the Year 2013.
This is the first time that BMW has taken the Irish Motoring Writers’ Association-voted title.
It was a good day for BMW as it won two out of the three categories for which it was nominated.
The BMW 3 Series also took the Family Car of the Year title, while the BMW 6 Series Gran Coupe won the Executive/Luxury Car of the Year award.
However, the BMW M5 lost out to the Toyota GT86 as the Performance Car of the Year.
The Volvo V40, which was first runner up in the Car of the Year award, was named the Compact Family Car of the Year. The Peugeot 208, second runner up in the overall award, took the Small Car of the Year title.
Meanwhile, the Ford Transit Custom was awarded the Continental Irish Van of the Year 2013 title.
Presenting the overall award to BMW Group Ireland Director of Sales and Marketing, Michael Nugent, Paddy Murphy of Continental Tyres Ireland said: ‘The BMW 3 Series is a fitting winner of this prestigious award given its renowned efficiency and technological strengths.
‘For some time this series has been a favourite among the business and broader driving public, and the recognition of excellence from the Irish Motoring Writers today will only enhance this standing.’
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