Ford is hoping to win new fans for the Ford Mondeo with an upgraded model that offers more for less.
As well as dropping the price for the new model, Ford has also upped its standard equipment, as well as improving fuel efficiency.
Standard equipment on the entry level Mondeo Graphite will include 16-inch alloy wheels and the Ford 6000 CD/radio system.
Meanwhile, SD Navigation with 7” touchscreen, USB port, Bluetooth connectivity with voice control and heated windscreen will now be standard on the Zetec trim.
The top of the range Titanium Plus model will feature as standard full leather interior, cruise control, front and rear parking sensors and SD Navigation PLUS.
All 1.6-litre Duratorq diesel engine models will carry cruise control as standard.
Improved fuel efficiency on the best selling 2.0-litre Duratorq diesel engine will see fuel consumption reduced to 4.6l/100km and emissions from 119g/km, reduced by up to 10g/km.
Lane keeping alert, adaptive cruise control, forward alert, blind spot information system, hill launch assist, auto high beam technology and adaptive front lighting system are also available in the upgraded Mondeo.
Managing director of Ford Ireland, Eddie Murphy said: ‘This is the most stylish, most practical and most luxurious Mondeo that Ford has produced.’
‘I am sure these changes will find favour with the many drivers who love Mondeo and will surely win new fans for this great nameplate.’
Prices for the upgraded Ford Mondeo start from €23,950.
Watch a demonstration of some of Ford’s safety features